Privacy Policy

Last updated: March 2026

Creative Business League ("creativebusinessleague.com") is a review and information site covering sports betting options in California. We do not accept wagers, process payments, or operate any gambling platform. This policy explains how we handle your data, with specific attention to your rights under the California Consumer Privacy Act (CCPA).

Information We Collect

Automatic Collection

When you browse our site, the following data may be collected automatically through our analytics and hosting infrastructure:

• IP address (anonymized in analytics — we do not store full IP addresses)
• Browser type, operating system, and device category (mobile, desktop, tablet)
• Pages visited, session duration, and the URL that referred you to us
• Approximate geographic location at the state level (California vs. other states)

This data is collected in aggregate. We do not tie analytics data to individual identities.

Information You Provide

If you email us, we receive your name (if included), your email address, and whatever you write. We do not have account registrations, signup forms, newsletter subscriptions, or any other mechanism that harvests personal information.

How We Use Your Data

The data described above serves four purposes:

• Understanding which content California residents find most useful so we can prioritize coverage
• Measuring overall site traffic to evaluate whether our reviews are reaching the audience that needs them
• Responding to emails from readers (corrections, questions, tips)
• Maintaining basic site security and detecting abuse

We do not sell your data. We do not share it with third parties for their own marketing purposes. We do not build user profiles.

Your Rights Under the CCPA

As a California-focused publication, we take the California Consumer Privacy Act seriously. Under the CCPA, California residents have the right to:

• Right to know — You can request what categories of personal information we have collected about you and the purposes for collection. Given our minimal data practices, this is typically limited to anonymized analytics and any email correspondence
• Right to delete — You can request that we delete any personal information we hold about you. For email correspondence, we will delete the thread. For analytics, your data is already anonymized and cannot be individually identified
• Right to opt out of sale — We do not sell personal information. Period. There is nothing to opt out of because the sale does not occur
• Right to non-discrimination — Exercising any of these rights will not affect how you can use our site

To submit a CCPA request, email [email protected] with "CCPA Request" in the subject line. We respond within 45 days as required by law.

Cookies & Tracking

We use a minimal set of cookies:

• Analytics cookies — Google Analytics with IP anonymization enabled. These help us understand traffic patterns in aggregate
• Affiliate attribution cookies — When you click a link to a sportsbook or DFS platform, that destination site may set its own cookies to track the referral. These are third-party cookies that we do not control or read

We do not use cross-site retargeting, fingerprinting, or any tracking that identifies you personally. You can disable all cookies through your browser settings without losing any site functionality.

Third-Party Links & Affiliate Disclosure

This site contains links to DFS platforms, offshore sportsbooks, and tribal casino properties. When you click these links, you leave creativebusinessleague.com and become subject to that platform's privacy policy. We encourage you to review their privacy practices before creating an account, particularly with offshore operators that may be governed by different data protection standards than US-based companies.

We earn affiliate commissions when readers sign up through our links. This revenue model is what keeps the site running. It does not influence our rankings.

Data Security & Retention

All traffic to this site is encrypted via HTTPS. We do not maintain a user database or store any sensitive personal information. Analytics data is retained for 14 months and then automatically purged. Email correspondence is deleted once the conversation is resolved, unless we need it for ongoing editorial purposes (such as a reader-submitted tip about a platform change).

Age Restriction

This site is intended for adults aged 21 and older (the legal sports betting age in California). We do not knowingly collect any information from minors. If you are under 21, please leave this site.

Policy Updates

We will update this policy if our data practices change. The revision date at the top of this page always reflects the most recent version. We do not send email notifications because we do not collect email addresses at scale.