As micro-business owners, we are constantly wearing many hats and working multiple hours by ourselves building our creative empires (ex: my new work bff's are my local coffee shop baristas). All that working solo can really take a toll on you and your business. As you feel more and more isolated, success can feel just slightly out of reach. Here are the top 5 reasons why you need a business group.
Owning your own business can be a lonely experience. Sometimes friends and spouses just don't get it, but your business community will. Having a trusted colleague is incredibly helpful when you need to vent, cry, chat or just talk biz. That kind of support is priceless.
A business group is the perfect place to get feedback on your business. Your colleagues will have a fresh perspective on new designs, branding, a new website, new scents, a new way to do things, etc. This can help make the difference between something good and something great - see the photo of my awesome craft show sign above. It wouldn't be so rad without the input of CBL members.
Other business owners have all sorts of resources that can help make running your business easier. Much like number two on the list, business groups are a great way to get info from a trusted source since the whole purpose is helping each other. Get recommendations about a useful app, a fabulous business book, the inside scoop on a craft show experience, a packaging resource, a solid book keeper recommendation ... the list goes on.
As small business owners, it can sometimes be hard to get things done, especially since you have no boss to report to, besides yourself. We procrastinate. We fill our time with maybe-not-so-important to-dos. Life gets in the way. Sometimes all we need is a little nudge from a colleague to get shit done. Accountability can do wonders for checking things off the list.
Being part of a group will push you and your business to the next level. Getting and giving your insights and support is an incredible way to nurture you and your business. You will feel more confident. You will be able to look at things from a different perspective. All of this makes you a better business person which ultimately helps your business succeed.
How do you join a business group? Google your local Chamber of Commerce, see if there is a local group with shared interests (Green Business, Jewelry), or check out Etsy. Research national organizations that might be a good fit like the Indie Business Network or Ladies Who Launch. Or think about joining a co-working space. Don't be afraid to approach another small business person to talk about starting your own group. That's exactly how CBL started!